I’m always on the lookout for clean and natural toothpastes that still taste good. Mainly because Vitacare Pomegranate Mint Whitening Toothpaste, our oral care of preference in the BB house, is £5.99 a tube and rather on the small side when compared to other toothpastes of the same price. It does taste incredible though so it doesn’t pain me too much to part with so much money just for a toothpaste! Plus the formula is rather effective when it comes to whitening those pearls!

If you’re wondering why the name Earthpaste, well they explain it rather well on the sachet – “You may ask, why the name, Earthpaste? It’s a simple answer, really. All the ingredients in Earthpaste are from the earth.” With this in mind, it’s important to remember that Earthpaste won’t be like any toothpaste you have experienced before. It’s completely natural and formulated with as few ingredients as possible. There are no whitening ingredients such as Titanium Dioxide, and there are no foaming agents such as Sodium Lauryl Sulfate. So Earthpaste, as you might imagine, is rather earthy in colour and also dissolves like you would imagine a paste to in water, slightly thickening the water to suspend the gentle polishers contained in the formula.

As with so many natural and organic brands, Earthpaste was born out of a couples’ search for a great natural toothpaste for them and their kids to use, without any real success. So they decided to make their own. The formula contains Real Salt to remineralise teeth and hydrated Redmond Clay to cleanse and gently polish. To help with flavour, and therefore encouraging younger ones to get into the best dental hygiene habits possible, there’s Xylitol and essential oils in a water base and nothing else!

Earthpaste is available in five flavours, three of which I’ve tried now. The three I’ve used are Wintergreen (a blend of Wintergreen, Menthol and Tea Tree), Peppermint and Cinnamon. Spearmint is the latest launch and also recently added was Lemon Twist. My favourite of the ones I’ve tried has to be Wintergreen although they are all rather palatable! Back to the toothpastes being ideal for use by all the family, because all the ingredients are food based, Earthpaste is safe to eat – something important to consider when it comes to brushing little ones’ teeth, particularly when many toothpastes carry a warning about seeking medical attention if swallowed! Another thing to point out about the range is that if like us you have a little pooch to take care of, the Spearmint Earthpaste does not contain Xylitol. Xylitol is not suitable for dogs because it causes organ toxicity. 

Earthpaste is available from