To coincide with the relaunch of our shop, Biteable Beautique, we want to start a natural #BeautyRevolution – working towards a more Natural You! We’re going to guide you from head to toe the best products for you to convert to, and why you might want to read those ingredients labels more closely.

Let’s start from the top – Shampoo-ing! You may be attached to your foaming chemical shampoo, and its beautiful chemical smell, but did you know that there are some less than beautiful ingredients lurking in your innocent-looking shampoo bottle? Let’s discover the beauty of natural products and revolutionise your haircare routine together!

Four Ingredients to Avoid in Your Shampoo

1. Sodium Lauryl and Laureth Sulfates (SLS/SLES)

Strong detergents that help to create that rich lather we’ve become accustomed to as we work our shampoo into our hair, but they are proven irritants and may cause inflammation and itchiness, but more than this it may upset your scalp’s natural production of oils. More than this however, the EWG page lists that it may irritate lungs and eyes if it comes into contact with them.

2. Isopropyl Alcohol

This ingredient is derived from petrochemicals, and is a solvent that cleans and dissolves oils. So again this ingredient may upset your scalp’s natural production of oils. Funnily enough, it’s an anti-foaming agent too. Is this to stop SLS from going overboard?! Who knows. Some will argue that this ingredient dries out your hair, however isopropyl alcohol evaporates so unless the product is a leave-on product I don’t believe this would be a problem.

3. Formaldehyde

This is a chemical preservative that kills bacteria, we’ve seen its preservative properties in Damien Hirst’s artwork. On the flip, it’s a known carcinogen, irritant to the eyes and respiratory system, and may cause skin inflammation.

4. Propylene Glycol

A small alcohol compound that has been associated with skin irritation, contact dermatitis and urticaria, and may also irritate the eyes and lungs.

Notice the pattern here – the majority of these ingredients may cause irritation to skin, eyes and lungs. And where are we putting this product? On our head, on our skin, in close proximity to our eyes! Perhaps the quantities contained in shampoo are not enormous, perhaps there not in the state (we’re talking solid liquid gas here) they need to be to possess these qualities, but wouldn’t you rather use something that is free from these potential hazards, that is safer and kinder to you?

Here are some of our favourite shampoos, and our genuine reviews of them –

ESSENTIAL CARE – Coconut Candy Scrub and Gentle Herb Shampoo 

GREEN PEOPLE – Clarifying Vitamin Shampoo Vitamin Shampoo and Conditioner

LESS IS MORE – Lindengloss Shampoo and Conditioner

JASON – Moisturising 84% Aloe Vera Shampoo and Conditioner


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