Organic Beauty Week – AsureQuality & Antipodean Beauty Brands

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Organic Beauty Week

I *almost* called this post “AsureQuality & Antipodes” BUT

then I realised that a new organic beauty brand I am currently putting to the test (and rather liking!) is also AsureQuality certified – Moana. Read more about Moana Night Repair Serum here.

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For AsureQuality Ltd to certify a product completely it has to be 100% natural ingredients. They have two standards, one where over 95% of a product is organic ingredients, and another where 70-95% of these natural ingredients must be certified organic beauty, and there are also strict criteria which must be met for the remaining ingredients. Not knowing so much about this certification body, I checked their guidelines for certification here to see how they differentiate between the two but I couldn’t find the answer! To read more about Antipodes’ Organic Certification click here, and to read more about Moana Organic Certification click here.

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Either way, the standard set by AsureQuality far surpasses several of other organic beauty certification bodies we looked at this week, with Soil Association Organic and USDA Organic being on a par with them.

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